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geunbae "gb" lee

product designer
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Email:
gblee0410@gmail.com

Hello, I’m GEunbae.
product designer
at facebook.

With my background in Psychology and Human-Computer Interaction, I strive to design for the users of my product with empathy. I love to solve problems that are deeply rooted in the users with clear goals through research findings, quantitative data and my intuition as a passionate designer.

currently in
Seattle, Washington

My Story

Currently, I'm working at Facebook as a Product Designer on the Ads Experiments (formerly called, Split Testing) team. We help marketers make confident decisions through experimentation tools that we offer.

Outside of work, I love writing about my personal and professional experiences on Medium and regularly share my design-related work on Dribbble. Also, I'm a huge fan of talking about my learnings and experiences to the public as I've been engaging in a lot of speaking opportunities here and there.

If you'd like to learn more about what I'm doing, learning and thinking about, feel free to check out my work that are presented inside this website.

More about me
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work Experience

June 2018 — Present
Product Designer
@ Facebook

Helping marketers act on true business value
Currently in Ads Experiments team (formerly called, Split Testing)

May 2017 — August 2017
Product Design Intern
@ Facebook

Worked on Ads Reach product which aimed to help advertisers understand how efficiently they are reaching real people within their intended audience across their entire media spend

August 2016 — May 2018
Graduate REsearch Assistant
@ Georgia Tech

Spend two years working at the Research Network Operations Center Lab and taught classes related to mobile apps and services

newsroom

A day in life as a product designer talk at Georgia TechUX/UI Design Trends Seminar 2019 (Speaker)A journey to becoming a Product Designer at FacebookThis is how we came
(Book Publication)The outcome of my trial and error (Video Interview)My journey into design
(Video Interview)
go to newsroom
Empathy helps in many ways when building a great product and experiences. Building empathy doesn't just mean that you should aim to create beautiful design or fulfill the basic need of the users. What's more important is that as a designer, you should discover the hidden or true need that's rooted in the user's daily tasks and life style. Something that we aren't able to find out from looking at quantitative data/metrics.
my portfolio

selected projects

Ads Split (A/B) Testing Product

At Facebook, I'm currently designing for a product called Split Testing which lets marketers to run A/B testing for their ads. Our product lies within the Facebook Ads Manager tool which is an essential place that our marketers come day-to-day to setup, run and see the results for their campaigns.

Through understanding and interpreting data, we've been constantly improving our product experiences and investing in new features. Overtime, I've learned to understand the data-informed approach to design as well as producing high quality UI and prototype for the purpose of running experiments.

view Project details (TBD)

ads reach & Frequency product

In the Summer of 2017, I interned at Facebook on a product called, Ads Reach & Frequency within Advanced Measurement. During the three months period, I designed and shipped a total of six projects which all aimed to provide our marketers with meaningful and interactive data points for their campaigns.

Reach is a term that refers to the total number people that have been exposed of the ad and frequency is the average number of times a user sees your ad.

view Project details (TBD)

linkedin conference app

There are hundreds and thousands of professional conferences across the globe. While a lot of people come to seek new insights, learn and present, a huge chunk of people also look for networking opportunities with other attendees.

However, initial discoveries were made that actually, there are some gaps in how attendees network with others not only during the conferences but also, before and after the conferences.

Therefore, the motivation to work on this project began there. Ultimately at the end, I came up with a product idea called, “LinkedIn Conference” and it was a decision I made based on the findings throughout my design process.

view Project details (TBD)

Grocery helpar

Grocery HelpAR is a mobile application that helps international students who are not familiar with grocery shopping in the U.S. The app helps to locate, receive recommendations and to organize the items throughout the shopping experience.

It also provides of a lot of detailed information and large images to guide the users to successfully get the grocery items they need. Moreover, the Augmented Reality (AR) feature allows easy scanning of the items to view translated details and ratings depending on the nationality of the end user.

view Project details (TBD)
Want to check out more projects?
see all projects

Also, feel free to check out my Lab and Blog
sections to see my recent explorations & thoughts

Selected projects

See all projects

facebook - split testing

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.

Selected projects

See all projects
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Grocery HelpAR
Student Project
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LinkedIn Conference App
Student Project
View More
Reach
Professional Project
View More
Ads Split
Professional Project
View More
Responsive Letterboard
Student Project
About Me

Currently working at Facebook as a Product Designer on Ads Experiments Team. Our mission is to help marketers make confident decisions through experimentation tools.

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Seattle, Washington
gblee0410@gmail.com
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