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geunbae "gb" lee

product designer
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Email:
gblee0410@gmail.com

Hello, I’m GEunbae.
product designer
at facebook.

With my background in Psychology and Human-Computer Interaction, I strive to design for the users of my product with empathy. I love to solve problems that are deeply rooted in the users with clear goals through research findings, quantitative data and my intuition as a passionate designer.

currently in
Seattle, Washington

My Story

Unlike many designers, I didn't initially start out in design. When I first entered the University of Michigan, I majored in Mechanical Engineering. Then, I switched my major to Psychology which was a big change. After that, I tried going after law school which I quickly didn't feel the passion for. To be honest, design came to me quite unexpectedly and I fell in love with it. Therefore, I decided to pursue a Human-Computer Interaction major at Georgia Tech to begin my journey in design.

More about me
Download Resume

work Experience

June 2018 — Present
Product Designer
@ Facebook

Helping marketers act on true business value.
Currently in Ads Measurement - Split Testing.

May 2017 — August 2017
Product Design Intern
@ Facebook

Ads Measurement - Reach

August 2016 — May 2018
Graduate REsearch Assistant
@ Georgia Tech

Research Network Operations Center Lab

newsroom

UX/UI Design Trends Seminar 2019 (Speaker)A journey to becoming a Product Designer at FacebookThis is how we came
(Book Publication)The outcome of my trial and error (Video Interview)My journey into design
(Video Interview)
go to newsroom
Empathy is the key to building a great product and experience. Building empathy doesn't just mean that you should aim to create beautiful design or fulfill the basic need of the users. What's more important is that as a designer, you should discover the hidden or true need that's rooted in the user's daily tasks and life style.
my portfolio

selected projects

Ads Split Testing Product

At Facebook, I'm currently designing for a product called Split Testing which lets marketers to run A/B testing for their ads. We built our product on top of the Ads Manager tool which is an essential place that our marketers come day-to-day to setup, run and see the results for their campaigns.

We strive to solve complex problems that are rooted in our marketers and their stakeholders as well. At the end of the day, we wish our marketers to successfully set up their Split Test and learn from the real-time results that they receive.

view Project details (TBD)

ads reach product

In the Summer of 2017, I interned at Facebook on a product called Reach. During the three months period, I designed and shipped a total of six projects which all aimed to provide our marketers with meaningful and interactive data points for their campaigns.

Reach is a term that refers to the total number people that have been exposed of the ad and for one of the biggest project (NDA protected), I led and finished the design to show the incrementality of reach between different publishers.

view Project details (TBD)

linkedin conference app

There are hundreds and thousands of professional conferences across the globe. While a lot of people come to seek new insights, learn and present, a huge chunk of people also look for networking opportunities with other attendees.

However, initial discoveries were made that actually, there are some gaps in how attendees network with others not only during the conferences but also, before and after the conferences.

Therefore, the motivation to work on this project began there. Ultimately at the end, I came up with a product idea called, “LinkedIn Conference” and it was a decision I made based on the findings throughout my design process.

view Project details (TBD)

Grocery helpar

Grocery HelpAR is a mobile application that helps international students who are not familiar with grocery shopping in the U.S. The app helps to locate, receive recommendations and to organize the items throughout the shopping experience.

It also provides of a lot of detailed information and large images to guide the users to successfully get the grocery items they need. Moreover, the Augmented Reality (AR) feature allows easy scanning of the items to view translated details and ratings depending on the nationality of the end user.

view Project details (TBD)
Want to check out more projects?
see all projects

Also, feel free to check out my Lab and Blog
sections to see my recent explorations & thoughts

Selected projects

See all projects

facebook - split testing

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.

Selected projects

See all projects
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Grocery HelpAR
Student Project
About Me

Currently working at Facebook as a Product Designer on Ads Split Testing Team. Our mission is to guide marketers improve their ads through rigorous A/B testing.

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Seattle, Washington
gblee0410@gmail.com
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