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geunbae "gb" lee

product designer
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Blog

Often times, I write my thoughts and ideas on Medium in English and on Brunch in Korean. Most of them are based on my personal experiences that I wish to share. I have more than 8,000 followers who thankfully, found my articles useful.
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Design Thoughts

Behind the brand: Statsig's visual evolution in 2023

Our design team has contributed much to this success, tirelessly working on launching numerous innovative product features and elevating our overall brand identity

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Design Thoughts

Why experimentation (A/B testing) is a vital tool for designers

In the tech world, an increasing number of product teams are embracing experimentation, often referred to as A/B testing

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Design Thoughts

Early Startup Journey: My second year at Statsig

Today, May 19, 2023, I have officially hit my two-year mark at Statsig.

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Design Thoughts

The Importance of Design in B2B SaaS

A well designed product is a strong foundation

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Design Thoughts

Early startup journey: My first year at Statsig

Celebrating my first Statsig-versary with a blog post full of memories

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Design Thoughts

Inside Design at Statsig

Interested in joining us? Let’s build things together!

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Design Thoughts

Life at Statsig

A glimpse into the life of our startup

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Design Thoughts

Establishing a design system at an early startup and why it’s important

The story of how we are able to move fast and work effectively at Statsig

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Design Thoughts

Introducing our new Statsig Logo

And communicating the meaning behind the creation.

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Personal Tips

Five Tips for New Grad Designers

Candid advice based on my personal experiences and reflections

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Design Thoughts

Growth Process of a UX/Product Designer

Five key steps: understand, execute, collaborate, lead, and envision

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Design Thoughts

How Hackathons Can Help Designers Learn and Grow

At Facebook, our mission is to bring the world closer together. The first step toward accomplishing that starts within our own company

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Design Thoughts

A Designer’s Path to Empathy: My First Four Steps

These are the four of the most critical things I’ve done in the first few months of working at Facebook as a Product Designer on Ads.

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Design Thoughts

A Designer’s Path to Empathy: A People-Focused Approach to the Ads Industry

In the past year, the most critical thing I’ve learned is that, to design great experiences, I first had to build empathy for the businesses and people relying on our tools.

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Design Thoughts

Back to School: Starting an Academic Partnership

How a tiny team of Facebook researchers and designers teamed up with the University of Washington to pilot a partnership program.

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Personal Tips

Common questions related to “UX/product design portfolio & interviews” (with honest answers)

Personal tips that I decided to share after engaging in 30+ office hour sessions with students all around the world, hosted by Students Who Design.

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Personal Tips

How to Structure Your First UX Design Portfolio

Looking to get your first UX Design job? This blog post might help you a lot.

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Personal Tips

Creating Free Sketch Templates: User Personas & Journey Maps

Quick and easy-to-use templates for your next UX project 😎

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Personal Tips

Free Sketch Template for building a meaningful “Affinity Diagram” during the UX Process

A step-by-step guide with some key concepts explained.

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Interviews

How to prepare for your first UX interview

Some tips on what you need to do beforehand, during and after your interview.

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Design Thoughts

How a young designer takes advantage of Dribbble

Reasons why starting to Dribbble might actually help you in certain ways.

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Design Thoughts

My journey to finding the true passion for DESIGN— from nothing, all the way to Facebook

So far, I’ve learned a lot and I thought it’s worth it to reflect back on my past.

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Design Thoughts

What if LinkedIn came up with a Conference Product?

“LinkedIn Conference”, a product idea aimed to enhance the conference networking experience of attendees

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Personal Tips

Things you should know before going into a Design Crit

Here are some things I learned from my Product Design internship at Facebook. Going into a Design Crit is a huge part of a designer’s job.

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Interviews

Interviews with HCI/UX Students at Georgia Tech — Passionate Designers, Researchers and Engineers

I had the opportunity ask my cohort from Georgia Tech who all pursued the Master's in HCI.

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Interviews

Interviewing design interns at Facebook

What their thoughts and experiences have been in the design field.

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Design Thoughts

Having a Psychology background is already a huge step towards User Experience.

Trying to get your feet wet in UX with a psychology background? Don’t be afraid.

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Interviews

My Facebook Product Design Internship Interview

A journey of a MS-HCI (Human Computer Interaction) student at Georgia Institute of Technology who is passionate about User Experience.

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Design Thoughts

Designer’s indispensable skill: the ability to write and present a solid problem statement

Unveiling and highlighting one of the most important skill to have for a GOOD designer

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Design Thoughts

Designer’s Self-Checklist: what kind of designer are you or want to become?

Some of the characteristics of a designer that you might be interested in reading about during your free time. Who knows? You might be motivated :)

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Personal Tips

What I do on a daily basis to “feel” like I’m becoming a better designer

Time is gold and trying to become a better designer requires time and effort.

About Me

Currently on the Growth team at Atlassian as an IC Director. Before that, I had wonderful experiences at Statsig and Facebook.

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gblee0410@gmail.com
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