geunbae "gB" Lee

Product Designer
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Hello, I’m geunbae,
designer, photographer
and traveler.

Mail Me:
gblee0410@gmail.com

Siplicity the key to success

Businesses often become known today through effective marketing. The marketing may be in the form of a regular news item or half column society news in the Sunday newspaper. The marketing may be in the form of a heart to heart talk with Mr. Brown on his prominent local television show. These are all advertising. Businesses cannot get away from the force of advertising. If they want to make their products known in the marketplace they have to use some form of advertisement. Advertising is being more and more known as a reasonable and desirable business force. Let’s say you own a department store.

Interview for DribbbleInterview for The FWABehind the ScenesMy Resume
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Selected Works

3:15

My Process

How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline and simple design.

See How I Work

Testimonials

Kevin Charboneau

"I had the great fortune to have Geunbae join our team for his internship this summer at Facebook. As his manager, I was impressed with his ability to learn a complex product quickly, find a deep connection to the people we are designing for, craft strong problem statements, and design truly innovative solutions. Geunbae is a thorough and well-rounded designer, expresses his ideas through working prototypes, and can code a bit too. I really enjoyed working with Geunbae; he’s an eager learner, takes coaching well, a strong communicator and seeks out opportunities to contribute to the broader design community. Geunbae has a bright future ahead of him in design, he’d be a strong hire for just about anyone."

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Alice Meng

"I am a software engineer that worked with Geunbae during his 12-week design internship at Facebook. In the span of 12 weeks, Geunbae completed 5 projects, one of which involved committing code - a skill well beyond the expectations of a designer. These 5 projects were done while ramping up in the Ads space, working cross-functionally and cross-team, and learning how to use internal tooling and communication. Geunbae's communication within and across teams is exceptional - he posted in groups regularly, updated documentation and tasks, and in general, used various channels effectively for communication. It was easy to find and have discussions about his work. Another quality that made Geunbae great to work with was his initiative and direction. Geunbae rallied the team to participate in an internal hackathon, which the team would not have participated in had he not organized and led the team to do so. Other ways he exhibited direction was how he used the resources around him to achieve results. For example, he proactively set up meetings with engineering to receive feedback, created tasks for other cross-functional disciplines, and posted in groups to broadcast and ask about design patterns. Working with Geunbae was a joy, and all of his efforts helped us achieve more as a team."

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From My Blog

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Design Thoughts

Behind the brand: Statsig's visual evolution in 2023

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Design Thoughts

Why experimentation (A/B testing) is a vital tool for designers

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Design Thoughts

Early Startup Journey: My second year at Statsig

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About Me

Currently on the Growth team at Atlassian as an IC Director. Before that, I had wonderful experiences at Statsig and Facebook.

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